4 Aralık 2014 Perşembe

Digital Marketing Strategies for Webmasters and Marketers

Digital Marketing strategies for webmasters and marketers is a new phrase to increase your traffic. And for the last years the most important thing is visibility of your web pages. Because search engines send the most important traffic to your web pages. If you are not getting enough traffic from search engines. You are not successful a web page owner. In the 2000's and 90's years, when you publish a webpage by effective graphics or a successful code architect, users were coming your web page.

But recently you need more than all of these so you have to be visible on search engines and social media. Google and other search engines needs to review your users activities on your page. So you do not need to only users. Your users must to find what they search for and they need to comment or provide your content.

So digital marketing became more important than before. In the 90's years for yahoo or altavista were looking for your visitor count. But spam webpages were in everywhere so if you have an adult content your webpages were taking highly rating. So for these conditions here we are asking that great question,

What can i do to increase my traffic ?

What can i do increase my traffic is really basic a question. But you have to use right digital marketing strategies for your webpage. So we will tell this topic category by category of your webpage. If you are a local place or if you are an universal trademark of if you are a webmaster who wants to apply basic seo techniques you need to follow different ways to increase your visibility. And so many times you do not need to visitors, you need to reach true audience so this is not easy all the time. Competition is not basically for every keyword. For example if you are working for ''online lpn programs'' or ''medical tourism'' you need to know more than seo.

For beginners i will introduce the terms in digital marketing and you will understand easily. You will not need to google them, and you will learn all of these terms easily. Do not worry i will tell more than more in this blog. For now you need to learn these terms below:

SEO(Search Engine Optimization): If you working to increase your webpage's visibility, all techniques explained as Search Engine optimization.

SEM(Search Engine Marketing): These terms include all PR activities on the web to increase your visibility. For example you can create an action plan to increase the webpage's rank, and you can give advertisements to google or a web page. And which advertisement portal will be more important for you ? This step specifies your all promoting activities on the web.

Content Marketing : Some users will visit your webpage and they will meet with your content. If they can not finding the content thats different than their involuntary. Your Bounce rate will down, so google or other search engines will be mark unqualified. So content have to be effective. And your keyword density must be regular. Or your content must be unique.

Bounce Rate: When a visitor visit your page if he close the tab without any activity. This move will increase your bounce rate. If they click some menus or links, bounce rate will decrease and your webpage will mark valuable.

Social Media: Social media is new favorite of search engines. If people sharing your webpages in the social media platforms as twitter, Facebook or friend feed etc. your web page will be more valuable for search engines.

Pagerank: There were millions of webpages in the end of 90s and when you search for a search term you was spending your time in vain. So directory webpages was valuable in these years. Because people was sharing the best webpages and other people were publishing the links that liked. So google discovered a ranking system called by PageRank. Pagerank system cares for the links which are quality or not. And every webpage have a value 0 than 10. If you are giving a link by without nofollow tag, your value will give the outbound page but if you taking links to your webpage that page's value will be enrich to your page.

Backlink: So many webpage owners need to have back link to increase traffic or page rank value. But there so many critters while taking back links.

I am not a webmaster and how can i increase my webpage ?

There are not too many ways if you do not know about HTML or other languages as PHP or ASP.Net but you can edit pages by notepad. If you are use only google tags this method will be enough to optimize your webpage.

What should i do for seo ?

1) Register Google Analytics

-Register for google analytics. Redirect your explorer to www. google . com / analytics and create a new account than add an analytics account. Google will give you a code and copy that. Then open your webpage folder, and paste this code to before </head> tag. You can do this process for index.html, index.php or default.aspx and paste to all pages. If your web master using a technique like master page or header technique you can only can paste here.

2) Register Google Web Masters

Google will feed your webpage if there is a problem and webmaster tools platform is a area that gives you technically  information about your web page

3) Control Your Keywords In the Pages

Specify the keywords for your webpage. These keywords have to include an unique content in the directory folder. Do not use so many keywords. For example if you have a webpage as www.newyorkrestaurant12322.com      and if you want to visible your page for the keyword "soup" you should to describe www.newyorkrestaurant12322.com/menus/soup   here. Your URL will include the search term and you will add similar keywords to this page. Go to your Soups page and edit this code :

Meta tags

<meta name="description" content="newyork restaurant is a wonderful soup restaurant/>
<meta name="keywords" content="new york soup, best soup in new york"/>

Keywords must be 160 character, you should not write too many similar words here. And you should to use 4-5 keywords for everypage. And everypage should be unique keywords

4) Use a map for users to reach your restaurant easily, and copy your map code to contact page...

After these steps, wait for google indexes,

you can write to google site:www.yourwebpagesname then your pages will shown below. And you can look for your pages are listed or not.



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